So you've put all that work into launching your campaign - now let's make sure we can prove it's doing what it needs to do.
This will make your next campaign even better!
Website Magic
Keep an eye on:
- How many people are actually visiting your pages (ask CME to get the Google Analytics from your page)
- Where they're coming from. Is it social media, queries via search engines, via our weekly enews, direct links etc.?
- How long they stick around. If they bounce right away, something's not clicking
- The good stuff: are they doing what you want them to do? Signing up, downloading, completing a form, signing a petition etc.
Social Media Vibes
Do watch:
- Are people sharing your stuff? (that's the sweet spot!)
- Link clicks
- New followers on your socials
- How far your content is reaching (are you hitting your target audience?)
The Real Deal Results
- How many people signed up/registered
- Downloads or form completions
- People showing up to your events
- New people joining your socials
Money Talk - Return on investment (ROI)
- How much effort and resources did you invest vs what you got back (this isn't always monetary). Did you achieve your goal without going OTT with effort?
- If you've spent money on Meta ads or similar for your campaign, how much did each paid interaction cost you?
Remember, you don't need to track EVERYTHING (that's overwhelming and honestly? Not useful). Pick the numbers that actually matter for your campaign goals and focus on those. It's always a good move to try to align your campaigns with the SSAF funding categories—this is a great way to make sure your efforts are focused on student needs. You've got this!