If you are designing your own artwork, ensure it aligns with UMSU’s branding and effectively represents both your department and UMSU. We can offer guidance on logo placement and provide feedback to ensure your design meets UMSU's standards.


Artwork Approval Process

If you choose to design your own assets, please request 'artwork approval' when submitting your help request.

When Is Approval Required?

  • Any design featuring UMSU logos must be approved by the Comms & Design Department before being published.
  • Any design you would like to be shared through UMSU's official channels (eg. UMSU main Instagram, UMSU eNewsletter, etc.) must be brand-compliant and approved by the Comms & Design Department. 
You Must:
Key Considerations When Creating Your Own Artwork
  • Approval is required before publishing.
  • You are fully responsible for the design.
  • Ensure correct sizes and formats for different platforms.
  • You must make any changes yourself.
Content Restrictions
Your designs must not include images or messaging that:
  • Promote violence or militaristic themes
  • Contain sexist, racist, homophobic, or discriminatory content
  • Encourage racial, sexual, or religious discrimination
Copyright & Licensing
Always consider copyright regulations when using images or fonts from external sources.
  • Images: Learn about legally sourcing images here.
  • Fonts: Read more about copyright and font usage here.


Image Size Guide

To effectively promote your event across UMSU's channels (eNews, social media, LCD screens, posters, etc.), we recommend you set up the following artwork sizes.

Recommended Image Sizes — to take full advantage of UMSU's promotional channels
Format
Size
Content Notes
Where it goes
Event Banner
1140 × 415 px
Heading only, minimal text — avoid event specifics like date and time
UMSU online events calendar; UMSU weekly email newsletter
eNews Tile
500 × 500 px
Minimal or no text, photos recommended
UMSU weekly email newsletter
Instagram Post
1080 × 1440 px
No QR codes
Your Instagram; reshares on @UMSUUniMelb
Poster
3508 × 4960 px (594 × 841 mm)
Include a URL and/or QR code
Lightbox display stands (Levels G-4, Building 168, near the elevators); A4s on notice boards; A3s via Comms team for weekly toilet door distro run; A1s on a-frames at events
Portrait LCD Screen
1080 × 1920 px
Include a URL and/or QR code
LCD screens in Building 168, Arts and Cultural Building, Student Pavilion
IG Story
1080 × 1920 px
Leave space to add the URL when posting
Your Instagram

Optional Image Sizes (Use only as Needed)
  • Landscape LCD: 1920 x 1080 px
  • Facebook Cover Photo: 851 x 315 px
  • Facebook Event Header: 1200 x 628 px  
  • Facebook Profile Picture: 180 x 180 px
  • Twitter Header: 1500 x 500 px
  • eDM Advert Banner: 600 x 220 px
  • A1 Poster: 594 x 841 mm  
  • A2 Poster: 420 x 594 mm  
  • A3 Poster: 297 x 420 mm  
  • A4 Poster: 210 x 297 mm  
  • A5 Poster: 148 x 210 mm  
  • DL flyer: 110 x 220 mm  
  • Web Banner: 2000 x 500 px
  • Web Tile Button (for child pages): 600 x 342 px   

Date, Time and Locations Style Guide

Please ensure your formatting matches these guidelines before submitting your design for approval.

Alcohol Statement for Promotional Assets

If your event includes alcohol service, you will need to include the following RSA statements onto your designs and event descriptions.

For Events Where Alcohol Is Served
"This event will have alcohol service for attendees aged 18+ only. Valid photo ID is required. UMSU is committed to promoting the safe and responsible use and service of alcohol."

For 18+ Only Events
"This is an 18+ only event. UMSU is committed to promoting the safe and responsible use and service of alcohol. Valid photo ID required."

Example:


How to set up artwork for print

If you are printing graphics (e.g., on a t-shirt or poster), follow these setup guidelines:
  • File Type: Use a vector format (EPS or PDF).
  • Color Mode: Use the approved CMYK color palette for UMSU branding.
  • Bleed & Trim Marks: Confirm with your printer, but standard guidelines are:
    • 3mm bleed on all edges for publications
    • 5mm bleed for signage
  • Printer Requirements: Check with your printer before submitting artwork.
  • Need Help? We’re happy to provide guidance — just ask!

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